Grubbs: Beauty and the Beef
Do What You Want Day

Many consider Grubbs Burgers to be a Brighton institution, and rightly so. First incorporated in late-December of 1979 (according to Companies House), Grubbs has been inebriated Brightonians’ go-to dirty burger ever since. Be you young or old, student or professor, everyone remembers the first time the mingling, congealing fats of a Grubbs burger slipped down their throat.

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Grubbs isn’t your typical independent Brighton business. There are no frills when it comes to their menu, or their locations. The price is also considerably lower, with a single burger, fries and drink only £5.50 – one pound more than the same order at McDonald’s, for arguably better quality. They also have a surprising lack of online presence, with no official social media or website, making it unbelievably difficult to find out any information about them apart from their menu and locations. With nothing promoting the restaurants, their sales must rely solely on the word of mouth of drunken partygoers craving some grease.

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The four locations are scattered around central Brighton, in St James Street, Western Road, London Road, and Lewes Road respectively. These locations are perfect for their target audience; people looking for a quick, cheap, filling meal after a night out in town.

As Pleece & Co’s apprentice, I was presented with the opportunity to take on the job that no-one else wanted; to eat a Grubbs burger in the middle of the day, sober. Armed with a camera and some antacids, I set off to visit each of the four Grubbs restaurants in Brighton.

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