Private Press
What’s Your Story? Reissue

What’s Your Story? is a monthly series in which we find and talk to interesting people in our local community, whether they run a business, have an interesting job or do something else that we think is worthy of wider attention.

Private Press is a screen-printing studio on Hollingdean Road in Brighton. Gary Parselle runs the studio, printing work for a wide range of  clients, curating print exhibitions such as ‘Editions’ and also doing live printing events. We spoke to Gary to find out more about Private Press and his own creative direction.

 

""

 

HOW WAS PRIVATE PRESS CREATED?

I have been screen printing for a long time. About 12 years ago, while working at a graphic design agency in London I did a course in screen printing and caught the printing bug. I started printing for other people, slowly at first, and then it organically grew into a business, and officially launched in the summer of 2013.

 

""

""

 

WHAT IS IT ABOUT SCREEN PRINTING OVER USING OTHER MEDIUMS?

For me it is all about the tactile nature of the prints, seeing and feeling the ink on the sheet, and being able to easily print on a real variety of substrates, from glossy boards through to textured, uncoated stocks, even wood and canvas. I think there is a place for all types of printing, digital and litho included, but I do feel screen printing offers unparalleled quality and depth of colour. All of our prints are hand pulled and I think the fact that a lot of care and attention has gone into each print adds a lot of value to what we do.

 

""

 

DO YOU CREATE YOUR OWN WORK ALONGSIDE PRIVATE PRESS?

I do, but this has taken a back seat to some extent as the studio has been so busy printing for other people – which is great, and to be honest I prefer it that way! I love the variety printing for other people gives us.

 

""

""

 

WE ARE VERY FOND OF YOUR BRANDING, DID YOU DO THIS YOURSELF?

Thank you, I did – I wanted to keep it as simple as possible to let the prints do all the work.

 

""

""

 

 NUMBER 1 MUSIC FOR A PRINT JOB?

Music is really important to us here in the studio, there is always music on. When printing most of the time we can be found listening to disco or rare groove or hip hop. A Larry Levan inspired playlist, some Alice Coltrane or anything by A Tribe Called Quest always sounds good in the studio.

 

""

 

WHAT KIND OF CLIENTS DO YOU PRINT FOR?

Lots of varied clients I’m happy to say, while is focus is printing for artists, we also print a lot for graphic designers and illustrators, and increasingly lots of bands looking for tour or album posters.

 

""

""

 

WHY BRIGHTON?

I moved to Brighton 6 years ago, and couldn’t really imagine The Private Press being anywhere else. While we have clients all over the UK, we work predominantly for the Brighton arts community. It’s a great place to live and work.

 

""

""

 

WHEN ARE YOU HAPPIEST WORKING?

I look after every aspect of every job from initial quotes to delivery – and I can honestly say I enjoy every art of what I do. However, even after all this time, the first pull of each and every colour is very satisfying.

 

""

""

 

WHAT ARE YOUR FUTURE PLANS FOR PRIVATE PRESS?

To keep doing what we’re doing and continuing to work with such great artists. We have lots of plans for the year ahead and some great prints in the pipeline. We’ll be continuing our Editions series and we have some brilliant artists lined up for that – Editions is a series of prints where we work collaboratively with the artists, and aims to highlight the possibilities of creative screen printing using interesting inks, papers and techniques. Watch this space!

 

""

 

""

 

’twas the Winter of New Content
Q1 Roundup

It’s been a busy first quarter for us at Pleece & Co – if you count taking photos, stuffing our faces and larking about in Escape Rooms as busy, that is.


There’s (another) new Italian in town.

In January we launched the second restaurant for our extra special client, Cin Cin. Having supported them for over three years from when they were operating out of ‘just’ a van – a nice converted Fiat ice cream van we should add – appearing at weddings, festivals and pop ups, we helped them launch their first place in Vine Street Brighton in 2016 and, after their meteoric rise in a short space of time, we were there at the pre-launch press and blogger night for their fabulous new place in Western Road, Hove.

Not only were we there, we organised the whole event and pulled in over 40 press and bloggers. We loved taking photos of people taking photos of pasta… very meta! It was a great night and you can go and sample this authentic Italian that is shaking up the local restaurant scene by booking here.


This isn’t war, it’s rugby…

We ventured up to Teddington one icy cold January day to take photos of men with arms thicker than our legs dressed only in t-shirts and kilts. This shoot was in aid of promoting London Scottish Rugby with the aim of getting more bums on seats at their Richmond Ground. 

With reference to their Scottish and military background, we used club supplier MacGregor and MacDuff to kit the players out and worked in a moody, battlefield background with a headline message that ran across the whole campaign piece: ‘This isn’t war, it’s rugby – but it’s close’ to galvanise the troops in what has been a difficult season for the team.

The campaign was rolled out across web, news, email, social media and out of home and led to the club getting their highest attendance of the season. A great result! Although the final score of 15-55 to Bristol Rugby wasn’t.


Can you take the Pier Pressure?

Escape Rooms are all the rage and we were asked to work on the creative and the strategy for new Brighton based Escape Rooms, Pier Pressure. With rooms covering Modrophenia, the Pavilion and a Rave, there’s something for every Brighton resident to enjoy here. There’s a fourth room coming in the new year too.

As well as handling the creative and PR, we also had a go at the Pavilion Perplex room and, even though it’s early days, we can boast that we smashed the record to solve the mystery – although, admittedly, we did have the help of some very intelligent people from Sussex University’s Brain Energy Lab. Anyway, we thoroughly recommend having a go – you can book here.