Blend is where we take all the individual ingredients of your business and mix them with our secret recipe for marketing success to create a smooth running business.

Checking into the Blender sounds scary, but it’s fun – and challenging. You’ll arrive with a lack of direction and leave with a tangible manifesto for business change, a graphic novella of your new business path and a clear marketing direction. It's made up of a five step process:

FREE PLANNING SESSION, GETTING TO KNOW YOU

This is where we get to know a bit about the raw ingredients we’ll be working with. You can expect questions like:

  • What is your vision of success?
  • Present dissatisfactions?
  • What can we do to help?
  • How would you like to work with Pleece&Co?

Marketing Strategy Workshop

Get out of the office and step into our marketing kitchen. No distractions – just focused analysis, difficult questions, marketing revelations - a bit of mess, but plenty of kitchen roll. It's more fun than it sounds – here’s why.

£2,000

Evidence gathering

Send us your Analytics and CMS logins and we’ll review your current digital marketing performance. Show us your literature or comms. What do you do? What don’t you do? Send it all through before the workshop for analysis and review. To make it all a little less scary, here’s what you can expect:

  • Who are your competitors?
  • What do they do well?
  • What isn’t so great?
  • Why do you hate them so much?

Self-discovery

Now things get a little uncomfortable. We’ll be getting personal with the questions, like: ‘Where are you now?’ ‘What’s holding you back?’ and ‘Why are you hiding under the table?’ We’ll be talking numbers, branding, wasted opportunities and questioning every decision you’ve ever made. In the nicest possible way.

EXTERNAL DISCOVERY

Here’s where you’ll get to grips with why you’re different. Review and analyse the competition – and decide how you’re going to beat them. No funny business here, just an honest look at why you’re better than all the rest.

Manifesto and highlights

If the workshop is your summer holiday, the Manifesto is like getting your photos back from the chemist. Was the day a blur for you? Don’t worry, we’ll send you a breakdown of everything discussed in the workshop, which will form the basis of your Marketing (Blend) Plan.

blend plan creation

Welcome to the magic show. The Blend Plan is what all other marketing plans should look like. We use your Manifesto and Highlights as a base, add the Pleece secret ingredients (think 20 years of marketing, creative and box-kicking thinking) and then produce something fresh that delivers on your beliefs.

Delivery of the Blend plan

Let’s do this thing. Let’s switch on the Blender. Whether you want the Full English of strategy, deliverables, marketing communications and SoMe, or just a help yourself buffet bar of bits and pieces – you cared enough to attend, so front up to your challenges and deal with them.

Retainer: measurement, analysis, results and ideas

Have Gary Pleece as your outsourced creative/marketing guru. He’s a living helpline, working without a script (and not based in Lahore). He’ll swoop in for half a day every month to oversee your campaigns. He’ll help adjust the strategy if unforeseen events have knocked you off-course – or revealed a fantastic opportunity to really pull up some trees.

£500 per month

Any questions?

Got any questions or want to set up your free Blend 1.0 meeting?
Email Gary on gary@pleeceandco.com

Click here to see how Blend worked for Sussex County Cricket Club